How To Turn Your Small Business Into A Marketing Machine

As a small business owner, you probably want to know what you need to start marketing your business. It is not exactly easy to advertise a business if you have no clue what to do to begin marketing what you have to offer. In this article, you will get some good info on exactly how to get started with marketing your business online. If you want to learn how to build your business on the Internet, these tips can help get you on the right track.

How to turn your small business into a marketing machine

- Social Media

Having your very own website is the key to a main starting point, but will find that having a social media site is so vital. Social networking sites like Facebook, YouTube, LinkedIn, and many others are being used constantly by your potential customers. If you want to start marketing better, you need to begin utilizing social media. Offering discounts and specials from social media sites are a great way to begin making potential customers real customers and feel more interested in you.

- Word of Mouth Marketing

Word of mouth marketing is the best way to let more and more people learn about your business. The way to get started on doing this well is to start looking for people who are talking about things related to your industry. For example, look into finding forums, businesses, and other meetup groups that are all related to your business. In other words, exchange marketing and advertising with each other, and you can have them market your business through their site. Word of mouth marketing is one that works for real if you know how to utilize it the right way.

- Fiverr Flyers

On Fiverr, multiple people are offering advertising of businesses and websites on regular flyers spread throughout school or community. If you want these mass visitors online to your site, you will find that they work so well for getting more random people to know about your business.

- Discounts

When advertising on your site or even on your social media sites, discounts and special offers are the most perfect thing to use to help enhance your site.

- Article marketing

You can hire writers to create short 500 word articles, and then submit those articles to article directories. In each article, they can advertise your business.

- Rank Your Website

You really want to build your website and have it get ranked online. Ranking a site is all about building more back-links and utilizing article marketing. The goal is to consistently be building links.

- Facebook

Facebook is where a lot of your customers are. If you buy “likes” to your Facebook Fan page from a company, you will find that those people who “like” your business online will have their friends see that they are a fan of your business.

Marketing your brand online is really tough. You have to know your limits and learn how to build your company name as best as you can. You can easily use the Internet to gain more customers if you use the tips above.

How Not To Blow It In Business

Being in business can be a great thing. It can afford you the opportunity to not only work for yourself but to accumulate wealth and riches you may never see working on a job.

If we look at what has been happening in the world of business the last 15 years we see people who were in business and blew it. Some ran billion dollar companies yet in the end the company was shut down, thousands lost their jobs and many investors were wiped out.

Here are some guidelines of things to not do if you want to remain in business;

1) Always remember how you got there in the first place – a lot of businesses are the result of sacrifice, blood, sweat and many tears. Once you get some success it helps to remember that your present success came from past sacrifices. This helps to keep you humble moving forward and watching your business prosper.

2) Staff according to your weaknesses, not your strengths – no CEO can do it all. The things you excel at won’t require someone else to do when you can do it. You may be creative, technical in your approach, imaginative or practical. Know your strengths so that you can staff to what you are weak at.

Don’t surround yourself with people like yourself because they are comfortable to be with or people who are your friends and need a job.

3) Stay true to your original intention – when a business starts the CEO does so with an idea. As your business grows you must beware of being involved in businesses that take you away from your core. Years ago Sears owned an Insurance company, real estate company, mortgage company, and investment banker. As they returned back to their core business of retail they divested themselves of all of these businesses that were not in line with their core business.

Can you diversify? Certainly. But stay true to your core business because that is the only reason you are in business.

4) Watch your cash- as your business earns more and more money, there will be many temptations to spend it. Resist the urge to splurge just because you can.

5) Minimize debt obligations – a lot of businesses grow through debt accumulation. Work to maintain an acceptable debt level that will not wreck your company should the market experience a downturn (remember the real estate market in 2007-2009)

You can build a successful business that endures the tough times if you plan it right.

Use Online Business Directories Effectively to Promote Your Small Business

Online local business directories are very important tools that are becoming increasingly popular among small businesses for strengthening their presence in the regional markets. When you get your business listed in such directories, you must remember that your competitors are also probably doing the same.

In that case, you must do something that helps your business stand out from the competition and makes sure that it is your listing that gets more attention of the potential customers. The following tips for proper business directory listing will definitely be useful for promoting your small business effectively.

  • Customers usually make category-based search on the business directories. These categories are defined by the products and services offered by the listed businesses. To make sure that your prospects find your business profile, you must see to it that you are listed under the proper category. If the option of additional categories is available, make sure to include as many relevant categories as possible. You should also incorporate the correct keywords and meta tags to describe the business. This will help the listing be found easily on search and increase its views.
  • The listed profile is often your first introduction to a new customer. Make it an impressive one by putting in a striking, well-written and comprehensive description. It should be such that the readers are convinced to do business with you.
  • Each and every piece of information included on the listing must be accurate. The name and address of the business should be correct and only the current phone numbers that are working should be given. Customers rely on this information; any inaccuracy can breed distrust and turn them off your business for ever.
  • Give as much information as possible in a concise form to your prospects. Try to add all that a customer might want to know about you, such as the offered products/services, hours of operation, areas served, payment methods, etc.
  • Make sure that the website and other links that have been provided are working. Dead links defeat the very purpose of the directory listing, that of bringing in leads to your website.
  • If photos and video clips are added, they will help give a definite personality to your business and make a strong impact on the customers.
  • To give more authenticity to your business, you should encourage the customers to post reviews of your business and rate it. This will help in convincing new customers. Any negative reviews should also be given due attention and handled intelligently.

Business directory listings can be wonderful marketing tools for your small business. Pay attention to the above-mentioned tips for maximizing your leads and sales.